Keyword selection is one of the cornerstones of an effective SEO strategy. Finding keywords with high search volume and low competition is essential.
Low-competition keywords are those with less direct competition in search engine result pages (SERPs). As they dont require as many backlinks or domain authority to rank well for, low-competition keywords tend to be easier for businesses and websites alike to rank for on search engine result pages (SERPs).
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1. Use a Keyword Tool
Finding keywords with low competition can be done using various strategies, but one of the easiest is keyword tools. They allow you to quickly discover profitable words for your niche while showing you just how difficult it will be to rank for those words.
Utilizing these tools will also make it simpler for you to prioritize keywords based on search volume and keyword difficulty, helping to focus your content creation efforts on those with the greatest chance for success.
SEMRush is one of the best keyword tools for finding low-competition keywords, providing a list of relevant and manageable terms to rank for, along with their average monthly search volumes. To use this tool, simply enter your seed keyword into the search box and click Find Keywords, whereupon SEMRush will generate a list of relevant terms which should be relatively straightforward to rank for.
Keyword Chef is another helpful tool for finding low competition keywords, and offers free trials. This tool returns a list of relevant yet low competition keywords, saving time by bypassing manual keyword research processes. Furthermore, Keyword Chef makes validating that you can rank for chosen keywords easier.
Searching the rankings of your competitors can also help you discover low competition keywords that you can outrank them for, and thus create more targeted content. Ahrefs Content Explorer also can assist with finding low competition keywords for your content creation projects.
One effective strategy for finding low competition keywords is using long-tail keywords. Long-tails are more specific than general ones and have higher search intent - meaning theyre likely to lead to conversions. You can easily discover long-tails by searching Reddit, Quora, or Yahoo Answers questions in your niche; or by using Googles People Also Ask feature to discover question-based keywords.
2. Use Google’s Keyword Planner
Selecting keywords for your website is integral to its online success. Selecting low competition keywords can help your site to rank more easily on search engine results pages, increasing traffic levels. There are various tools available that can assist with this search such as Keyword Planner, Ahrefs and social media hashtags - use these resources as necessary!
Google Keyword Planner is a free tool from Google that makes searching for high-volume, low competition keywords easy. Additionally, this tool will give an estimate of how difficult it will be to rank for these terms - though remembering this number alone cannot predict success as other factors such as content quality and website reputation may play a part.
To use this tool, enter several keywords or phrases relevant to your business into the search bar and press Search. A list of suggested keywords related to your initial query will then appear, providing a great opportunity to discover ideas that may have not come up when using other tools like Google Instant search.
Keyword Planners People also ask section can provide invaluable insight into searchers intent behind keywords and the type of content that attracts their interest.
Long-tail keywords should also be taken into consideration when searching for low competition keywords, as these tend to have lower search volumes but can be more targeted and profitable. Furthermore, these kinds of keywords tend to rank easier due to their natural tone and focus on specific aspects of a product or service - although more time may be needed in researching and writing these kinds of articles but the payoff could be significant. It is also essential to remember that while keyword research is crucial in your success; it shouldnt be your sole determinant.
3. Use Google Trends
While keyword tools exist, sometimes conducting your research manually is the way to go if you want low competition keywords with high search volume.
Google Trends makes locating keywords simple; just enter a topic into the search bar and click trending topics. Once presented with this list of related topics, use them to build out a list of potential keywords for further study.
Another effective method for finding low competition keywords is through Googles People Also Ask feature, which displays questions people are posing about your topic and can help generate keyword ideas while simultaneously understanding searcher intent.
After selecting your keywords, use an Ahrefs Keywords Explorer tool to analyze them further and see which are likely candidates for targeting in your blog post based on monthly search volumes and competitiveness. With this information at your disposal, it should become much easier for you to choose your targets!
Be mindful that ranking for low-competition keywords takes time, as you wont be up against established brands with more resources to build backlinks and compete on every search result. But this doesnt mean avoiding targeting these keywords altogether - instead focus on creating quality content that addresses questions your audience is raising about them!
Finding the appropriate keywords is key to ranking blog posts well in search engine result pages (SERPs), but that alone wont get you there. Implementing them properly takes some writing skill - so if youre having trouble crafting quality pieces of writing, try taking these tips into consideration and see how much of an effect they have! Good luck and we hope these will help increase website traffic - feel free to share additional tips below in comments section!
4. Use Social Media
Social media offers another avenue for finding low-competition keywords if a professional keyword tool is unavailable to you. By visiting forums and groups on social media, you can see what people are searching for; then add these terms to your list of potential search terms.
One way of doing this is to examine searches that are driving clicks and conversions on Google SERPs, showing which terms boast high clickthrough rates (CTR) and high quality scores in Google Ads - these will likely be profitable keywords worth targeting with low competition levels.
An effective way of understanding what people are searching for online is by reviewing your own search analytics. Google Search Console offers free accounts that show which terms your pages rank for; then using tools like Ahrefs you can determine competition for those keywords using its Keyword Difficulty score - remember though that its scoring system relies heavily on backlinks; thus if a page ranks well with an impressive Keyword Difficulty score this indicates lots of relevant links or content relevant to searcher intent.
Long-tail keywords are ideal low competition search terms to target, since they are more specific and less competitively-saturated than standard keywords. Furthermore, long-tails have higher search demand levels which means they are likely to bring organic traffic directly to your website.
Finding low-hanging fruits requires understanding what search intent really means, making it easier to create content that helps searchers achieve their goals. That is why learning keyword research is such an essential skill; once you do, you can easily locate low-competition keywords without requiring lots of backlinks or high domain rating to rank for and quickly gain traction and expand your business.
