Jaaxy provides a free tool to quickly reveal what terms are trending locally. Filter results by town, state and country for relevant keywords.
Ubersuggest is another helpful tool that provides keyword suggestions. Using Google Autocomplete, it combines letters together to suggest similar search terms.
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Keyword density
Keyword density is one of the key aspects of SEO. It shows search engines how often certain keywords appear on your website or blog post and, the higher its ratio is, the greater its chance of ranking well on SERP. Unfortunately theres no single-size-fits-all ratio - to ensure success its best to write naturally using various types of keywords in your content.
Google crawls your website, searching for the keywords that match search queries of its users, then ranks pages based on how often those words were seen by it. If your page contains relevant keywords, it will rank higher in SERP; however, that does not mean stuffing it full of them as this could compromise credibility and hinder SEO efforts.
No matter if you are an established webmaster or just starting out, understanding keyword density and its effect on search engine rankings is of utmost importance. Although keyword density myths have long since been debunked, its consideration remains an integral component when creating content.
Keyword density can be calculated by dividing the total word count of your content by its total keyword count and multiplying that result by 100. While keyword density plays only a minor part in ranking equation, it can provide an indicator as to the relevance of your content.
Many SEO guides advise using your target keyword 1-2% of the time in your content, meaning for every 100 words written, that phrase should appear one or two times. This doesnt mean stuffing every sentence with coffee shop, however; doing so would constitute spammy writing and may hurt SEO rankings.
Matt Cutts, who worked at Google for 15 years prior to 2015, explained in a video from 2000 that there is no ideal keyword density score that websites must adhere to for top search rankings. Furthermore, excessive usage could incur penalties from Google due to making it harder to write quality copy with all those keywords packed into one place.
Keyword length
In an age dominated by internet-based businesses, having an effective online presence and driving organic traffic are paramount to their success. To do this, companies require tools for conducting keyword research, planning, monitoring and analysing results - this is where Google Keyword Planner comes into its own.
When choosing keywords for your website, keep in mind the importance of targeting both short and long tail search terms. While longer keywords will have lower search volumes but may be more specific and thus likely to convert.
Monitoring search volume trends over time is also vital, helping you to gain insight into whether search volumes are increasing/decreasing and provide guidance for keyword selection and campaign planning. One effective tool for doing so is Keyword Tool which pulls real long tail keywords directly from Google autocomplete suggestions in real-time; using it, up to ten long-tail keywords are possible for a search term; its paid version offers even more details about each keyword.
Keyword difficulty
Keyword difficulty is a crucial metric in search engine optimization (SEO). It allows you to gauge how difficult it would be for any given keyword to rank in Googles organic results and can help guide content planning and keyword research decisions. Use SEO Explorers Keyword Difficulty tool to measure this metric accurately for any given term.
The best tools have an accurate algorithm that correlates to real organic rankings for specific keywords on Google SERPs. One such tool, KWFinder, has been extensively researched in multiple case studies and is considered by many to be one of the most accurate keyword difficulty check tools on the market. There are however numerous other suitable options.
Mozs Keyword Explorer makes this task easier by providing the keyword difficulty metric side-by-side with search volume in an easily understood color scale, making it possible to quickly compare keyword difficulty and volume side-by-side and select those most pertinent to your content. In addition, Moz offers other metrics, including Organic CTR score and Priority score to assist in selecting potential keyword ideas for content.
Competiton level can also be an essential metric when choosing keywords, showing how difficult it will be to rank for certain terms in organic search results. As competition level rises, ranking becomes more challenging; hence it is wiser to target terms with low or medium competition levels as these are less challenging to rank for.
One effective way of assessing competition level in keywords is to look at who ranks in the top 10 organic results. You can do this by opening the SERP Analysis section of Keyword Overview and selecting your keyword; this will show a list of organic results and show who your competition might be.
Top-ranking pages for any keyword usually receive more traffic than its search volume; however, this may not always be true as linking is also considered in the ranking process; thus it may be easier for your competitor to outrank you than expected.
Keyword competition
Keyword competition is a measure that indicates the difficulty of ranking for certain keywords on Googles organic search results page. It takes into account multiple factors, including domain authority and content quality. Understanding keyword competition before selecting one for SEO strategy is vital; unfortunately its often hard to get a reliable readout because different SEO tools use different calculations when measuring it.
To determine the competition level for any given keyword, start by entering it into Google Keyword Planner. This tool will display both how many searches it receives as well as an estimate of how many people may be bidding on it in AdWords; forecasts will also provide insight into its performance over time and related keywords/suggestion tools may provide assistance too.
Googles intitle search operator can also be an effective way to monitor keyword competition. This search will display pages with exact matches of a given keyword in their title, making it easy to identify whether a given keyword has strong competition. Unfortunately, this technique may not always work due to Googles ever-evolving algorithms; thus it is essential that you regularly analyze keyword competition using multiple sources of information when assessing competitors.
As an additional way of evaluating keyword competition, looking at your competitors websites is an effective way to assess keyword competition. Doing this gives an indication of how difficult it will be to compete against them for specific terms; though this approach may take longer, it remains one of the best methods of understanding SEOs overall health.
The best keyword research tools will allow you to filter by competitors and view their domains, page titles and content. With these filters in place, it becomes much easier to identify keywords relevant to both your business and target audiences - and using those keywords to optimize website pages or produce high-value articles that bring more traffic into the fold. Furthermore, using such tools allows for finding low competition keywords you may try ranking for as well.
