Ahrefs has an expansive database of Amazon keywords for US Amazon listings and provides an effective search tool to quickly locate relevant phrases. In addition, reverse ASIN lookup and Emerging Trends features are also provided.
This tool is easy to use and provides helpful keyword suggestions; however, its free plan limits searches and does not include sales tracking or historical ranking data.
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Sonar
Sonar by Sellics is an invaluable free tool for finding keywords to optimize Amazon listings. Similar to Googles Keyword Tool, Sonar utilizes similar data; however it also features additional metrics such as search volume, trend and CPC which you can use to uncover both your own and competitors keywords - it even features reverse ASIN search! Easy and efficient use make Sonar an essential addition to any Amazon sellers arsenal.
Selecting keywords for your listing is crucial to its success, and using appropriate tools can assist with this task. When it comes to product listings, keywords that are highly related and searched by many buyers should be prioritized as these will increase sales while increasing your search result page rank. Finding these keywords requires studying competitors listings that rank for similar terms as this will give an indicator as to which ones work.
Ahrefs Keyword Explorer, Jungle Scout, and SellerApp are among the most widely-used keyword research tools. Each offers cloud-based service without downloads required and displays data instantly - yet none provide all the tools needed to optimize product listings effectively.
Consider also using Amazon Keyword Tool, an Amazon-specific keyword search tool with simple use and results similar to using Google: enter any keyword and get search volume, trends, cost per click (CPC) and competition statistics based on entering it - although be mindful that this does not take account of sales data on Amazon so may not deliver accurate results.
Keyword Tool
Amazon keyword research involves identifying customer search terms to optimize product listings for greater search visibility and increase sales. To do so effectively requires brainstorming sessions, the use of an Amazon keyword tool, competitive analysis, as well as paying close attention to relevance and intent of keywords being researched. Regular monitoring should also take place.
MerchantWords is one of the premier tools for analyzing Amazon buyer keywords, offering various features. Its reverse Amazon ASIN lookup function enables users to discover all of the keywords a product ranks for in organic searches and sponsored ads; plus it provides a list of its most relevant keywords; with starter plans starting at $35 monthly plans available for all plans.
Ahrefs Keyword Explorer, another Amazon keyword research tool, analyzes billions of keywords to provide data about their relative difficulty to rank for and traffic potential, while helping marketers optimize websites for greater search visibility. While its free version only covers up to several hundred keywords at any one time, paid versions offer much more comprehensive tools such as a search volume calculator, competition analysis tool and related keyword lists.
Helium 10 is another fantastic Amazon keyword research tool that provides unique insight into what search terms buyers use to locate specific products. Its user interface is fast and clunkiness free; furthermore it enables users to explore keywords in different languages, track trends over time and view results for related keywords simultaneously. Plans range between $39/month ($69/month and $121/month with 50% discounts available when purchased annually), all offering money back guarantees.
SellerApp
SellerApp offers Amazon keyword research and product listing optimization to sellers, identifying top converting keywords for each ASIN while offering metrics such as relevance scores and impression rates. Furthermore, this platform requires no downloads and its monthly rates range from $99 to $999 per month.
Though this tool boasts many features, its user interface can be somewhat disorienting for newcomers. While modern and intuitive, its scope falls short compared to other tools. Although initially complex to use, once you grasp its basic principles it becomes an invaluable resource for uncovering new keywords and improving existing ones.
The main search returns your query and millions of related keywords with a 0-3 bar denoting search volume, plus frequently used words on the right to help broaden your search. Please be aware that search results only pertain to US Amazon markets if youre unfamiliar with them; in which case this tool may not be worth your while.
Google Keyword Planner provides another method for discovering Amazon keywords. This free tool offers information on search volume and competition for SEO purposes, but can also be helpful when conducting Amazon keyword research. Likewise, Amazon autocomplete can surface related search terms; though these might not always be accurate they can offer guidance during keyword research.
Jungle Scout is another fantastic Amazon keyword tool. Their free keyword finder allows up to three searches daily, providing related keyword suggestions that you can incorporate in your product description as well as providing ideas tools and a list of trending terms. Their paid version (Pro Basic or Pro Plus) costs between $89/month and $199/month with discounts offered if paid annually.
Jungle Scout
Jungle Scout stands apart from similar tools by using actual Amazon data to search for keyword ideas, helping you create listings that are more visible to shoppers. Furthermore, this software gives accurate search volume data thats essential when ranking products, plus an incredible feature called Sales Estimator which provides average monthly sales figures across product categories - an indispensable asset for any seller hoping to boost sales.
Jungle Scouts paid version is both cost-effective and feature-packed, offering different plans at different price points. Starting at $20/month for basic plans while Suite and Professional plans cost $40 and $180 monthly respectively; annual subscriptions save 20% as well. In addition, all plans come with a 7-day money-back guarantee.
Ahrefs is another essential tool for Amazon sellers, providing comprehensive search results with an intuitive user interface. Their database contains over 7 billion keywords updated daily; you can filter out irrelevant ones as well as compare them against each other to gain the best results - its available both for desktop computers and mobile phones!
After analyzing competitor listings, this tool helps you discover new keywords to enhance your own product listing. Its intelligent algorithm automatically finds phrases popular among shoppers that boost search visibility - an extremely efficient method. In addition to keyword research and SERP metrics analysis, other useful features of the tool include backlink tracking for competitors as well as competitive intelligence.
Helium 10 is an Amazon keyword tool with features that surpass its rivals in every respect, from reverse ASIN lookup and search volume history, to advanced relevancy filters and Opportunity Score functionality that identifies keywords likely to increase sales within a short period. Furthermore, this tool includes bulk search capability which speeds up the process significantly.
Merchant Words
Merchant Words is an Amazon keyword research tool designed to assist sellers in selecting appropriate keywords for their products. Through data-driven insights, it reveals what customers are searching for related to your product as well as terms being targeted by competitors and offers insights into customer behaviour. In addition, MerchantWords features both free basic features along with paid subscription plans with additional functionality including Platinum (from $97) per month), Diamond (197) monthly plans as well as Elite (397 per month, with 55% discount offered annually).
Helium 10 is an Amazon keyword research tool with an intuitive user-interface, offering one keyword and exploring various options to gain a deep look at what will bring out the best results. With features like Trending Keyword Search and Indexation Tester to optimize listings for maximum visibility as well as reverse ASIN search and Frequent Words pool to find related words, this free version limits you to two searches daily while its paid subscription provides twice more Amazon keywords than free version can offer.
Ahrefs is an all-in-one SEO toolset designed to optimize online businesses, its Keyword Explorer tool allowing businesses to identify relevant keywords for their niches and competitors, along with creating reports. Although its price may be more expensive than similar tools, its comprehensive approach makes it worth your consideration.
