Google Trends is an excellent way to conduct research and create SEO-friendly content. By providing objective data on search volume, it allows you to identify trends which are becoming more popular over time.
This tool also enables you to select a smaller region for your data. Plus, it is completely free and adds an easy-to-read trend graph directly onto SERPs!
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SimilarWeb
SimilarWeb is an invaluable tool that digital marketers use to gain an in-depth understanding of their competitors. It provides data about websites and apps such as their estimated traffic volumes, organic keywords, search terms and search term data; reports; visualizations as well as its dashboard feature which lets users quickly see all key details at a glance and save valuable time.
This tool also enables marketers to compare the performance of their website against that of competitors. The Audience Interests report offers insight into what interests users most when visiting a site and can help identify opportunities for increasing web traffic as well as analyze competitors sites to gain an understanding of industry trends.
This tool offers both a free version with limited functionality, and an affordable premium plan starting at $200 monthly. There is even an extended Free Trial period of seven days - perfect for smaller companies!
SimilarWeb is an industry standard tool, collecting public data from billions of websites and mobile apps around the world and processing and modeling it using advanced algorithms for powerful insights to assist businesses make smarter decisions. While its accuracy levels exceed average for the industry, care must be taken when interpreting its results as it could overestimate website traffic estimates. This tool also allows users to select individual pages for measurement while leaving subpages unmeasured, as well as easily integrate their data into existing reporting workflows.
Keyword Tool
This tool can help you analyze trends that impact the performance of your brand and content, as well as gaining insight into audience behaviors and needs, so you can produce relevant material for your target market that increases traffic and sales while opening up opportunities for growth.
Easy and free to use, SearchTrends allows you to view search trends by geographic region and compare searches over time for specific terms. Normalized results provide relative and not absolute values; search terms are classified as rising, flat, or breaking out depending on their rate of increase in popularity.
Another great feature is its ability to search autocomplete suggestions across sites like Google, YouTube and Amazon. Furthermore, you can compare search terms or competitors and see which are growing more quickly - giving you valuable insight into their marketing strategies that you can use against them!
Keyword Tool is an excellent alternative to Google Trends, though it has some drawbacks. Accurate data on high-volume keywords is difficult to come by and results may be misleading; nonetheless it provides an effective starting point for general research and can supplement other tools like the Keyword Planner as well as uncover long-tail keywords with low SEO difficulty.
Social Mention
Google Trends is a free tool that shows what search queries are the most popular at any particular moment, as well as any changes in interest for each keyword. This information can be invaluable in creating content and marketing your website; additionally, Trends also allows you to easily locate related keywords or news articles that could pertain to your business.
Social Mention is another Google Trends alternative that lets you track social media mentions of your company or brand on social media platforms, with an analytics dashboard for monitoring your reputation online. Social Mention can be especially helpful for companies that operate solely online e-commerce stores.
Social Mention stands out from its competition by providing an innovative feature to track trending searches in specific locations or regions, helping your SEO campaign and content creation for local audiences to target specific keyword searches more precisely. Furthermore, this feature can serve as a useful market research tool by tracking increases in searches for specific topics or themes.
Social Mention offers more than just a trend view; it also provides additional metrics, including sentiment analysis, strength measurement and passion measurement. These measures reveal how often and with what tone people discuss your keywords; using this data you can adapt your strategy based on what competitors are doing as well as gain a competitive edge against them.
SpyFu
SpyFu is an online marketing tool that allows users to search domains, monitor SEO rankings on Google and other search engines, monitor competitors AdWords campaigns, identify profitable keyword terms that could generate profit-related traffic, make smart recommendations about likely keywords for profitable search results and identify profit-related keyword possibilities. SpyFus user-friendly interface and valuable information make it simple and effective tool that provides valuable guidance that helps optimize campaigns; its unique features such as creating keyword groups and custom branding SEO reports can help optimize campaigns effectively while its keyword overview provides valuable data regarding values related to AdWords campaigns run by competitors compared with your own campaigns compared with your own AdWords campaigns compared with your own AdWords campaign vs your AdWords campaign vs your own AdWords campaign vs your competitions AdWords campaign!
This tools strength lies in its comprehensive domain and keyword analyses. With historical data available to it, this allows you to quickly determine which of your competitors are taking SEO seriously or are making gains over you. Furthermore, its AdWords visualization tools help show you which are bidding on profitable keywords.
However, it does not compare with more robust competitor analysis software like Semrush in terms of reporting backlinks; its backlink reporting lacks detail compared with more sophisticated programs like Semrush. Still, it makes for an excellent investment for smaller businesses that wish to focus on key metrics which will get them onto page one of Google. Its user interface is straightforward and simple enough for small business to utilize this resource effectively.
Treendly
Treendly is an online tool designed to help users discover emerging trends they may have missed out on before. It contains a database of industry and country specific trends as well as search term data with predictions for popularity in the future, which may prove particularly useful for eCommerce businesses looking to stay ahead of their competitors. Furthermore, Treendly offers a free plugin which integrates basic trend charts directly into Google SERPs for Google searches.
Trennd offers several features that make searching and comparing terms easy, such as being able to search an unlimited number of terms simultaneously and compare them. Their database covers multiple industries including SEO, VCs, eCommerce as well as their blog which highlights trending topics and stories in each category. In addition, there is also a Chrome extension which enables users to see Google Trends data directly on a SERP.
The Bing Keyword Research Tool is another option for exploring the relative popularity of keywords. It integrates seamlessly into Bing Webmaster Tools, providing data such as search impressions and average cost per click - not as comprehensive as other tools on this list, but still useful when seeking conversion-friendly terms.
Similarweb may provide useful competitor intelligence data, but it lacks as much trend-related insight as some of the other tools on this list - specifically Google Trends - so additional tools may be required for more in-depth trend research.
Semrush Market Explorer
There are various tools available to marketers for gathering competitor information, but none can match Semrush in terms of features. Offering everything from an SEO checker extension for Chrome browsers and mobile search rankings analysis tools to Market Explorer that allows marketers to compare up to five domains at once, Semrush offers everything marketers need for effective digital business strategies.
This tool offers an abundance of data that you can use to optimize your website and make more informed marketing budget decisions. One feature shows which keywords are popular among your competitors and how often they appear in Google searches; another tool, Domain Overview, displays key website statistics about any domain as well as providing insight into navigational and commercial keywords ranked by that domain.
Semrush provides more than just competitor data - its visualization tools make dry stats easy-to-read graphs and tables, helping users understand where they stand in comparison to their competition and where improvement should occur. Furthermore, this tool lets users know which keywords competitors are using so they can tailor their own keyword list accordingly and find opportunities for increasing organic search traffic to their website.
